The purpose of this campaign is threefold:
#1 To Help Bed and Breakfasts and other small legal lodging properties to promote themselves
#2 To get the Bed and Breakfast industry in front of a captive audience. With so many people at home and spending much more time online, we believe this is a golden opportunity for Innkeepers to capture and engage a receptive audience, and have them thinking of B&Bs when we are all able to reopen our doors for business.
#3 To get Bed and Breakfasts and other small legal lodging properties in the habit of being more organized and getting ahead of their online marketing so they can carry it forward to the time when they are re-opened for business.